Hi,

My name is Vic Brown and I’ve been writing about IT and Technology for 15 years. In that time I’ve learned that it’s not enough to write great content that tells stories. You need to understand the reader’s mindset, emotions and goals when it comes to the way they want to solve a challenge. If the solution doesn’t fit that understanding, then marketing, sales and SMEs aren’t on the same page.

Finding the Right Client Fit

The most successful content I’ve written balanced input from the CEO, SMEs, and sales shaped and directed by marketing and content directors. This enables a holistic approach to content where blogs, campaigns, and web content flow from eBooks, case studies, and white papers.

We can then ensure everything is reverse engineered from the client signing stage (where this content is the final stage of conversion) to the blogs, web pages, and campaigns that nurture these relationships.

Everything is then positioned to identify need, create content strategies focused on each stage of the buyer journey, and communicate solutions through storytelling.

What I do best is tell stories about how technology impacts lives in the real world based on real needs.

If this sounds like the way your B2B IT startup, MSP, consultancy, enterprise, SaaS company, or agency is structured, then we should talk.

Producing Strategies and Content that Drive Sales and Brand Trust

While my perspectives, approach, and content style are not a fit for everyone, they’re  grounded in the relentless  search for how best to connect with the needs and mindset of the reader/decision maker.

By telling the right story in the right way, I help each reader make the decision to trust you based on how you reflect their mindset and needs rather than selling them a solution.  I do that by speaking to customer pain points and positioning your solution or approach as the best and only answer.

I start by researching, listening, watching and learning a business, its solutions, and its target customers. This leads to stories of how a particular proprietary technology, approach, or methodology overcomes real-world business challenges. The payoff is in showing how it fosters quantifiable improvements encompassing people, processes, equipment and systems.

My goal is to craft content that converts, improves your bottom line, and strengthens your brand. I can’t wait to talk about how we can get to that peak together.