sERvices
I work with B2B technology clients to create content that converts.
Blog Articles
I work with you to create both short and long form blogs that speak to the needs, market, sector, and pain points of your clients in the moment and in the future. That requires me to constantly research listen and learn about what’s happening in your sector and with your clients. Everything from innovations and challenges to how you fit into that space. The goal is to position your company and people as thought leaders: one topic, answer, or insight at a time. The word count for these pieces ranges from 600 – 1500 words. Pillar pages can range upwards of 2500 words.
White Papers
I specialize in white papers that are well researched and capable of drawing in your potential client partners by highlighting their specific needs and painpoints. White papers don’t need to be dry and clinical. I do the work to fully understand the language and voice of your targeted personas.
My white papers typically include interviews with your SMEs and team members to bring authoritative, thought leadership voices to the discussion of the topic. The word count for these pieces ranges from 1,500 – 6,000 words.
My focus is always on telling the compelling story that shows how your technology or method can transform their business in ways that impact operational or customer experience outcomes. That builds trust, thought leadership, your brand and conversions, sales, and market growth.
case studies
While case studies range from long-form to short-form, one-sheet resources, they always focus on the voice and experience of your clients and the merits of their partnership with your company. Strong metrics, strong and clear voices, and compelling real-world stories and process challenges that resonate with your potential clients and their marketplace needs is always part of the story. They see more than your services, products, and technology. They see what it means to have you as a true partner and collaborator that focuses on achieving their best outcomes no matter what. The word count for these pieces ranges from 800 – 4000 words.
eBooks
While eBooks educate and persuade, they should do it in a clear and more informal way that gives the reader all the information they need on a process, trend, or technology. I’ve written several hundred successful eBooks that have supported moving customers into the top, middle, and bottom of the sales funnel. They are written with your sales and marketing people in mind (and voice) so that they carry the language, brand, and ethics of your company across all content types.
No matter what format you choose, I’ll do the research and writing that will ensure that your targeted readers know that you understand what they’re dealing with and that you offer the best solution.
Press releases
Don’t let anyone tell you that an effective press release is only a standard template for an official statement. A good press release raises the standard format to deliver a hook aimed right at the editor to peak their interest and provide information their readership wants to know. By using journalistic standards as the foundation, I take your message and write it in a way that maximizes its newsworthy appeal. These releases give editors easy access to key information and quotes from key insiders that add important perspectives.
Web copy
Effective website copy has to educate, engage, and empower visitors to self-guide to the answers that they seek. To do that, it must transparently boost search engine rankings through effective SEO while presenting an information narrative that strengthens your brand, value proposition, and differentiation within your industry. That only happens when the copy quickly catches and holds their attention to improve bounce rate and conversions.
content Strategy
It’s impossible to create and manage effective content without having a sound content strategy based on your goals and user needs. That’s true for businesses, thought leaders and entrepreneurs that don’t have a skilled marketing director. Equally important for experienced marketing directors is having a content writer that can grasp their content strategy vision.
seo Optimization
Today’s SEO optimization is all about writing for humans rather than algorithms while ensuring that all on-page SEO recommendations are consistent with your brand. It’s all about balancing effective copy with SEO best practices in a transparent way. I start by analyzing your audience needs and the competitive landscape to create a content strategy that keeps customers and prospects coming back for more. The end goal is to create creating content and the strategy that drives as part of a holistic approach to your entire communications and marketing channel approach.
Corporate Biographies
Corporate biographies are often the first introduction for B2B customers looking for deeper insights into the business they are entrusting their growth. I’ve written hundreds of biographies that draw on the deep experience, skills set and all-important soft skills of everyone from C-Suite executives to every role across a corporate and business structure. These biographies support the individual’s ability to instill trust as an expert by reflecting not just the person’s skills and accomplishments, but their personality. These biographies are designed to speak to customers as well as peers while being the perfect introduction for speaking engagements that further your message brand and solutions. Biography examples upon request.
email campaigns
A high performing email campaign that gets opened and then delivers the click through and response rate that you’re looking for is about making Every. Single. Word. Count. That requires knowing your objective, your audience and how your solutions will meet their needs in the best way possible. It starts with a compelling subject line that makes it an undeniable impulse to open the email. Then there’s the succinct marketing message focused on their problem and its solution followed by the call to action that anticipates the decision that they have already made. I help customers develop email campaigns that answer your customer’s immediate need and make entering the sales funnel at the right time and the right stage their idea rather than your idea.
No matter the content type, I spend the time researching your company and interviewing your SME’s to develop a clear understanding of how your solutions and methods meet the needs of your clients and differentiate you in the marketplace. I write unique selling propositions for startups to global enterprises that drive your core message and clearly articulates your unique value.
All of my services are focused on creating a customer-driven statement that communicates exactly what you offer and what that means for your customers. That starts with connecting solutions to customer pain points to show your business will help them meet their goals.